Just launched a new case study on my contra profile! 🪩
BOCA DE SINO is a community driven disco, soul and funk movement based in Braga, Portugal. Led by Boogie Bootin, the duo formed by Ricardo Araújo Carvalho and André Guimarães, it was created with a simple purpose: bringing people together through music, energy and celebration.
I had the chance to build the visual identity for this project, inspired by record covers, vinyl textures and that unmistakable disco and tropicalia energy. Every event gets its own record cover aesthetic while staying true to one coherent brand universe.
Check out the full case study :
https://contra.com/p/v66c3bvg-boca-de-sino
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊