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Loved the logo, but i think it would be a bit hard to see from distance(i.e in your watch mockup) .
So what we can do is we invert the color of just the logo or maybe there could be another way..
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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
Can't believe this brand is 3years now.
Check out the full project here: https://behance.net/gallery/182972929/SAGAH-Branding-project
Really love this SAGAH branding! The color palette and the tote bag mockup look super clean and consistent. Great work on the overall identity 👏