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I've been experimenting with Canva's Magic Layers recently, and while I'm impressed by what it can do.
But it makes me wonder.
What's stopping someone from taking a design I created, making a few edits with AI, changing some colors, swapping a few elements, and calling it their own?
At what point does original work stop being original?
I'm all for tools that make creativity more accessible. I use AI tools myself, and I can see the value they bring.
But as a designer, I can't help wondering what ownership looks like in this new world.
If someone can transform a piece of work in seconds, how do we protect the value of the people who created it in the first place?
I'm genuinely curious how other designers are thinking about this.
Do AI tools feel empowering to you, concerning, or a bit of both?
I don't know how I feel about this tool. What are your thoughts?
The network for creativity
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Adidas Ultraboost — AI Cinematic Concept Film
Project description:
Every frame of this film is AI-generated. No 3D software, no product photography, no real footage — every shot, every particle effect, every camera move created from written direction alone.
HE CONCEPT
An industrial testing rig stress-tests the Ultraboost. Particle displacement reveals the shoe's surface construction frame by frame. A robotic mechanism inserts into the footwear. The pair walks under mechanical load. No ending. No logo reveal. Just the product and the machine.
THE SIMULATION
Everything you see is generated:
— Surface particle displacement: knit fragment physics driven by directional magnetic force
— Extreme macro camera passes across the Primeknit construction
— Industrial robot testing legs: chromatic mechanical elements, logical metal reflections
— All camera movement directed through written language, not keyframed
— Soundtrack: AI-composed, synchronized to the edit's rhythm.
THE PIPELINE
Generated → Upscaled → Color graded and finished in DaVinci Resolve.
One of the best designs have seen so far todayyy,, keep it up
Every time you open a new AI tool, you start from scratch. 🫥
It doesn't know your name. Your job. What you're working on.
You explain yourself again. Every single time.
Selfcard fixes this. ✦
Build a card for each role you play — student, designer,
job seeker, founder. One tap copies your full context.
Paste it into any AI. Done. The AI already knows you. 🪪
The best part: the same identity, rewritten for different
situations. Job hunting? Your context leads with your goal.
Pitching an idea? Leads with what you're building.
Just chatting? Casual and human. 🎭
Same person. Different context. One tap. ⚡
🔗 Try it live → https://task-baste-93388083.figma.site/
📊 Slides → https://www.figma.com/deck/IQSKz4zWTyK8Wl0KgA8hRN/Selfcard-%E2%80%94-Config-Makeathon-2026?node-id=1-42&t=kcvv0CxlAImWkMus-1
#ConfigMakeathon #FigmaMake
Love the visual direction here. The attention to detail really stands out.
I'm testing two different ways to present the same AI-generated reel.
Same video, same tools, just different visual styles.
Which one feels more premium to you? A or B?
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Left to me, both visuals are pretty nice
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