Okay real talk, I've never designed a website before. But I know what good branding looks like. I know how color makes you feel before you read a word. I know how type sets a tone. I know how a visual system should hold together across every touchpoint.
So I designed this, a full brand identity system. Color palette, typography, buttons, tags, components. The kind of thing that would live on a website, a packaging label, a campaign post.
Is designing a website next? Maybe. But first I want to know for those of you who've done it, what was the hardest part of your first website design?
I migrated Pi-lit's site from WordPress to a custom-coded, AI-native website with its own hosting. The result:
-A scalable design system that also supports their ecommerce
-30+ pages with consistent branding throughout
-Animated illustrations of their scenes and products that bring the roadway safety story to life
See Full Case Study
AI can generate a dashboard. But can it give a product its own identity?
The first design was created by my client using AI a familiar dashboard style you've probably seen across countless AI-generated products.
I redesigned it to feel less generic and more intentional, with a distinctive visual identity, clearer hierarchy, and an experience built around meaningful celebrations.
The goal wasn't just to make it look better. It was to make it feel like its own product.
What do you think is missing from most AI-generated interfaces?