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Created a modern and professional brand identity for George Vandium, focusing on a consistent visual style that reflects the brand’s personality, builds recognition, and creates a cohesive look across all brand materials.
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From the court to the little details, every touchpoint is an opportunity to bring the brand to life.
Good games, better company. 💚
What do you think of this direction?
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69%
5 voted
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Closed
The green carries so nicely from the court to the small touchpoints. Feels sporty and friendly at the same time.
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
The team is cooking
Motion design for the logo we are making for Nation e-commerce
Wou