I was on a call with the owner of a major architecture firm in New York. The founder spent the first 20 minutes talking about their philosophy and abstract concepts. He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies they worked with. They'd spent large budgets only to receive logo proposals with stylized ancient temples, roofs, or building parts. They hated this literal approach. Architects and technical professionals often communicate conceptually. When this happens, it's better to bring the conversation back down to earth. So I shared my screen and showed him the identity I designed a few years ago for Emme. Emme is an Italian 3D architectural rendering studio I created the visual identity for. I showed him the action built into the typography. The letters are made of pixels simulating a render's calculation process. It's an approach that conveys deep abstraction without relying on trivial symbols. The founder suddenly stopped and said: "You managed to show what they do in a single word." That was exactly what they were looking for. Seeing that logotype was enough for him to understand I could turn an abstract idea into specific typography. The company's action and soul made visually tangible. Trust clicks the second a client realizes you can translate their philosophy into a visual system that works.

This looks clean and well thought out. How long did it take you to bring everything together?

Hello! 🎵 My entry for the Contra + Rive Challenge: Impossible UI. Combining Music, History, and Interaction on Rive. This crazy idea arose from creating motion transitions so you can discover who these two characters were. Where I come from, music is always present. And listening to salsa is a must. Sometimes the stories within the songs are simple, but other times they are so complex, and when you listen to a lot of salsa, you find connections you never imagined existed. These two criminal characters are connected. As if they lived in the same universe, even though from another point of view it might seem otherwise. One song performed by Rubén Blades and the other sung by the magnificent voice of Héctor Lavoe. But the incredible thing is how they connect through the composer Willie Colón. And the latter with many songs with stories and characters. Its goal is to educate future generations and honor these masters. Let's make the internet more beautiful.

This video is amazing!! Love seeing the process and how it all came to life!