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Who cares about the flyer?
Halfpipe Records Label Nights Tour.
Posters for the label nights tour, September to November: Paris, Bordeaux, Marseille, Toulouse and Lyon.
I also designed the tour merch: a tee showing the tour flyer getting crumpled step by step. "Who cares about the flyer? You're coming because it's Halfpipe anyway."
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The identity brings together a hand-drawn signature, restrained typography, tactile materials, and a palette of warm paper, graphite, and Basil green.
From printed matter to apparel and physical applications, the project explores how a consistent visual language can adapt to different materials and contexts while maintaining its character.
Scope: Brand Strategy, Visual Identity, Art Direction, and Mockup Design.
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