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Curvini: Brand Identity & Visual System
A refined brand identity built around an arch emblem with a flowing S-curve, a deep plum and powder blue palette, and an elegant serif wordmark. The speckled texture adds a handcrafted feel, while the system extends across business cards and large-format event screens for a consistent, premium look.
Tools: Illustrator, Photoshop, After Effects
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🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
The little green dot moving through the grid is so satisfying
Does a brand system need more rules or fewer?
Norr & Co. taught me fewer, but unbreakable ones. Two things never change. Everything else is allowed to get weird.
How fast can you tell a brand idea is weak?
Mine went flat the moment I tried it on a bakery and a late-night bar at the same time. Test your idea on your two most different cases first.