This was a branding project for Ecotonos. Ecotonos is a media production company that specializes in aerial video and photography. The brand's name is based on the term "ecotone", a transitional zone where two different ecosystems meet. I tried to recreate that converging of ecosystems with the logomark. I used segmented organic shapes configured to resemble the letter E. The band that surrounds the shapes unifies the mark and provides visual cohesion. 
Since the brand is presented next to brightly colored nature shots, I used a neutral color palette so as not to conflict with the background. I wanted the imagery to really shine in the branding. The typeface complements and conveys a cool yet structured look that a media company should resemble. I’d love to hear everyone's thoughts!