SEO Migration Checklist for Preserving Google RankingsSEO Migration Checklist for Preserving Google Rankings
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Moving platforms? Here's how not to lose your Google rankings.
The checklist I run on every migration, from Wix, Squarespace or an old WordPress site to Webflow, Framer or a new WordPress build:
• Crawl the old site and export every URL, title and meta first
• Build a redirect map: old URL to new URL, one row per page
• Use 301s, never 302s
• Pages with traffic keep their slug, title and main content
• Titles, descriptions, alt text, canonicals and schema all come along
• Build on staging, switch DNS last
• Submit the new sitemap on launch day, then watch Search Console for 404s for a few weeks
The number one mistake I see: launching a beautiful new site with no redirect map.
Have you ever lost rankings after a redesign?
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started