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This system feels especially strong in application: the gradient, dark neutrals, and star-like symbol create a recognizable thread across social, apparel, and digital touchpoints. The hierarchy stays crisp throughout.
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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
Working on a new brand project: Pace Theory. ✦
Exploring two different directions for the visual identity and brand presentation.
Which variation do you prefer — Left or Right? 👀
I’d love to hear your thoughts on the layout, composition, and overall brand feel.
Drop your pick in the comments 👇
5 voted
33%
10 voted
67%
15 votes
Closed
Left variation is more practical ❤️
great job Shivan🔥🔥
Fresh case study 🚀🚀🚀
Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.
A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?
