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This system feels especially strong in application: the gradient, dark neutrals, and star-like symbol create a recognizable thread across social, apparel, and digital touchpoints. The hierarchy stays crisp throughout.
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been a little quiet here. took some time off to focus on the work and make lots of things I couldn't share yet.
a few favourite brands before I start sharing what's new ↓
feels good to be back ❤️
the orange panels pop. what are you sharing first?
Not every growing brand needs to look dynamic to feel ambitious.
With Auren, the challenge was almost the opposite.
The brand needed to work across real estate, development and wellness without becoming a generic identity trying to fit everything.
So the direction became more restrained, solid and precise.
Less visual noise.
More consistency to support different sides of the business.
For me, that’s one of the most interesting parts of building brands meant to last:
flexibility doesn’t have to mean losing personality.
Full project: https://www.behance.net/gallery/255378471/Auren
the Auren book mockup looks nice. did you make the logo too?
New Brand Guidelines delivered.
While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system.
We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.
"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.