𝐄𝐫𝐚𝐳𝐚𝐥𝐚𝐬𝐞𝐫 - 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲

Erazalaser is an Australian laser tattoo removal clinic. I initially worked on their WordPress website but the project eventually grew into SEO, performance optimization, hosting improvements, a custom LMS, course automation and ongoing technical support.

𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞

The website was experiencing serious performance and stability issues.

Pages were extremely slow, the website would frequently crash and the existing setup contained unnecessary and duplicate plugins along with an unstable theme/plugin structure.

Since the website was one of the clinic's main sources of appointment enquiries, reliability and performance were important to the business.

Later, when Erazalaser expanded into education and launched Erazalaser College, they also needed a way to sell online training and manage the entire course process without relying on manual administration.

𝐖𝐡𝐚𝐭 𝐈 𝐃𝐢𝐝

I rebuilt and developed the WordPress website using Elementor Pro, focusing on creating a cleaner, more reliable foundation while improving the overall structure, user experience and performance.

The project then expanded into several areas:

𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

Built and structured the website using WordPress and Elementor Pro removing unnecessary plugins and improving the overall website setup.

𝐒𝐄𝐎 & 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲

Worked on the website's SEO and search visibility to help attract more potential patients through organic search.

The client later reported that appointment enquiries had doubled after the improvements.

𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐇𝐨𝐬𝐭𝐢𝐧𝐠

When performance issues returned later, I investigated the setup and identified the hosting environment as a major factor.

I recommended moving to a more suitable hosting environment which resulted in a more stable website.

𝐂𝐮𝐬𝐭𝐨𝐦 𝐋𝐌𝐒

When Erazalaser launched its training division, I developed a custom learning system that allowed students to:

• Purchase courses online • Access their own course dashboard • View course materials • Complete assessments • Track their progress • Receive certificates after successfully completing the requirements

𝐂𝐨𝐮𝐫𝐬𝐞 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧

The LMS was designed around the client's actual workflow rather than simply installing a standard course plugin.

Assessment completion and certificate generation were automated, reducing the amount of manual work required from the team.

𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐨𝐫𝐭

The relationship continued beyond the initial website project.

I have continued supporting the business with development, troubleshooting, performance improvements, SEO, hosting-related issues, LMS improvements and ongoing technical support as their requirements evolved.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬

2× Appointment Enquiries Improved Website Stability Reduced Manual Course Administration Automated Assessments & Certificates Custom Online Learning System Long-Term Client Partnership

What started as a WordPress website project eventually became a much broader technical partnership.

From the website and SEO to hosting, custom LMS development and business automation, the goal throughout was the same:

𝐁𝐮𝐢𝐥𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐭𝐡𝐚𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐞𝐱𝐢𝐬𝐭 - 𝐢𝐭 𝐬𝐞𝐫𝐯𝐞𝐬 𝐚 𝐫𝐞𝐚𝐥 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.