Creative Direction & Web Design for FOREVER CHARAKTER JewelryCreative Direction & Web Design for FOREVER CHARAKTER Jewelry
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Patrycja Biała
• May 26
FOREVER CHARAKTER — Spec Case Study 2026
A self-initiated portfolio project: full creative direction for a fictional fine jewellery brand. Strategy, naming, brand voice, campaign concept, copy, AI-directed film, and website design & development.
The website was built specifically for this project and coded entirely from scratch in HTML, CSS, and JavaScript.
The campaign rests on one quiet idea: people leave, but the things they gave us stay.
The name carries the same idea. "Charakter" is a Polish word, yet it reads and means almost the same across many languages. It stays understood without translation. Just as the campaign speaks about what stays.
Everything you see here was written, directed, and built by me.
See the full project: https://charakter.pages.dev
CopywritingCreative DirectionCSS3HTML5JavaScriptBrand Strategy
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