I fix brands that look right but don’t work. I start with what’s holding the business back, then build the identity around it: logo, colour, typography and guidelines, followed by the design system, website and landing pages, UI/UX, pitch decks and social creatives that carry it, so every touchpoint says the same thing. 5 years of experience across Web3, DeFi, travel and marketing, with 50+ Web3 and DeFi projects and 55+ travel campaigns delivered as the right hand to an Art Director, with junior designers working under my direction.