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New spec project: Marrow.
Fresh dog food, but not "senior dog food." That distinction is the whole brand.
Every competitor in this category treats life stage like a checkbox on one base recipe. So I went looking for the actual gap — and it wasn't in the science. JustFoodForDogs already formulates real, vet-directed recipes for aging dogs. The gap was in the tone: nobody's doing that level of rigor and still feeling like a brand you'd trust with your dog's last good years.
That correction changed the whole project.
A few things I'm proud of:
→ A tone guardrail that never lets the copy say "aging" — the brand implies the life stage instead of naming it
→ A symbol that survived two rejected directions before landing on something quieter
→ A four-color system where every flavor gets its own color, deliberately capping the lineup at four
If your brand needs this kind of strategic groundwork before a single pixel gets placed, that's the work I do.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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👍 nicely done
New case study: motion product film for a mobile streaming app. Some shots filmed on camera, some AI generated, the rest built in After Effects
Check it out
This is only high end
