BRAND IDENTITY & BUSINESS STRATEGY

Designed a complete brand identity for FORMÉ Muse, a luxury creative and empowerment brand centered around confidence, femininity, and artistic expression. The project involved creating a distinctive logo system, selecting a sophisticated color palette, defining typography, and developing cohesive brand visuals that communicate elegance and authenticity. The identity was designed to be versatile across digital platforms, packaging, social media, merchandise, and marketing materials while maintaining a consistent premium aesthetic. Supporting brand strategy and business planning were also developed to ensure the visual identity aligned with the brand's long-term vision and positioning.