Remember the era — around 2010–2015 — when websites weren’t just waiting screens, but experiences...

Remember the era — around 2010–2015 — when websites weren’t just waiting screens, but experiences...Remember the era — around 2010–2015 — when websites weren’t just waiting screens, but experiences...

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Oscar Martinez

• Oct 13

Remember the era — around 2010–2015 — when websites weren’t just waiting screens, but experiences in themselves? Every brand wanted that extra bit of magic while pages loaded. That’s when I created this custom Coca-Cola preloader animation, part of a digital ambassador campaign.

It was all about adding personality to the wait — a splash of brand storytelling that turned a few seconds of loading time into a memorable moment.

We don’t see as many loaders today (thanks to faster tech), but they were such a defining piece of early UX joy — a reminder that even the in-between moments can spark emotion.

#UXDesign #Throwback #DesignHistory #MotionDesign #CocaCola #ProductDesign #Creativity::