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Here's a product advertisement concept I designed for a premium orange juice brand. My goal was to create a vibrant, refreshing, and high-converting visual that instantly grabs attention while highlighting freshness and quality.
I enjoy creating clean, modern product advertisements that help brands stand out across social media and digital campaigns.
Feedback is always welcome!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
iFruit Juice Poster Design
Designed a premium promotional poster for iFruit Juice with a focus on creating a fresh, vibrant, and realistic visual identity. The project combines high-quality product presentation, dynamic fruit elements, and clean composition to emphasize freshness and flavor while maintaining a professional advertising style.
Key highlights:
Realistic product-focused composition.
Dynamic orange splash and fruit elements to convey freshness.
Clean and modern branding integration.
Social media and marketing-ready design.
Attention to lighting, depth, and visual balance to achieve a commercial-quality result.
This project demonstrates my ability to create engaging beverage advertisements that strengthen brand presence and capture audience attention across digital platforms.
Project Title: Razzl Redesign: Elevating Refreshment via Human-Directed AI
Overview:
A strategic campaign concept designed for the Nigerian beverage brand, Razzl. The goal was to elevate the brand from standard plastic bottles to a highly marketable, premium aluminum can architecture, showcasing a cohesive digital rollout across their four core flavors: Orange, Lemon, Cola, and Pamplemousse.
The "Human by Design" Approach:
Strategic Architecture: Rather than letting AI generate random concepts, I deliberately engineered a uniform product design across multiple flavors to simulate a real-world product launch.
Cultural Context: I structured the campaign around 9 distinct local lifestyle scenarios (including Lagos nightlife, local football fields, and traditional weddings) to ensure the visual assets resonated with the target demographic.
Post-Production & Direction: I transformed static AI generations into short B-roll clips, then took the director's chair to edit a fast-paced 44-second commercial synced to a custom-generated Afrobeats track, complete with an original voiceover.
BACK END OF MY CAPCUT DESIGN
For my Envato, Human by Design challenge submission, I created a commercial for Dulce, a fictional soda brand. I started by defining the story I wanted to tell. Every scene was planned on paper first, from the product reveal to the way each fruit would enter the frame.
I wrote the voiceover structure, refined it with Claude, and generated multiple AI voices until I found one that matched the energy I was after.
Instead of generating finished shots, I created the environments and the product separately. That gave me complete control over composition, product placement, motion, and storytelling during editing.
The product was generated on a green background so I could composite it into each scene manually. I extracted the wordmark, vectorized it in Illustrator, and animated it in Jitter. Every transition, every product movement, every flavor title, and every timing decision was crafted by me.
For the soundtrack, I used MusicGen to generate music plus sound effects from Envato library to bring the commercial to life.
AI accelerated the process, but the creative direction, motion design, editing, compositing, pacing, and final storytelling remained my human decisions.
That's what Human by Design means to me: using AI as a creative partner, not a creative replacement.
Here's the final commercial. I'd love to hear what you think.
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