My design observations from watching some of my clients start using AI to generate their own site...My design observations from watching some of my clients start using AI to generate their own site...
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My design observations from watching some of my clients start using AI to generate their own sites.
One area where this shows up clearly is MVPs. Over this whole period, I haven't had a single request to build an MVP from scratch. Instead, UX audits for these same MVPs have become common.
Clients generate their own landing page. But they don't have the expertise to spot where they're losing visitors or where the information or parts of the UI remain unclear.
So design isn't disappearing. It's changing. And if a designer has real expertise, they adapt to the market rather than compete with it.
That's exactly what I did. I just wrapped up an audit like this for a client.
What have you noticed among your own clients?
And before I bring it to the live version, I need an honest opinion from someone who hasn't been staring at these screens for hours:
Does it feel better?
New case study: the landing page for REVAI, a concept AI sales platform.
The brief I gave myself was structural, not decorative: design a page where every section earns the next one. Hero makes one claim and gets out of the way. The value proposition comes before any feature gets named — because a feature nobody understands yet is just noise. Proof (testimonial, logos) sits right before the final ask, not scattered earlier where it does nothing.
Art direction followed the same logic — high contrast where the page needs to make a claim, quieter and more editorial where it needs to build trust. The layout isn't there to look good in isolation. It's there to move someone from "what is this" to "I trust this" in one scroll.
From problem to polished product.
I started by identifying the UX problems, then refined the same product through better structure, hierarchy, spacinga navigation, and interactions making the experience clearersimpler, and easier to use.