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You can't just slap a new logo on a 16-year-old construction company and expect high-net-worth buyers to instantly see you as a luxury developer.
We completely rebuilt MCC Realty's digital identity from the ground up—new typography, premium aesthetics, and a total visual repositioning. But to make that massive pivot stick, it needed a cultural anchor. Enter Fally Ipupa.
By pairing our sleek digital architecture with his massive star power as the new brand ambassador, the outdated "contractor" label vanished overnight.
The digital rebrand set the foundation; the campaign brought the heat. See the new identity in action: https://mccongo.cd/
#BrandStrategy #Rebranding #UIUX #WebDesign #Framer
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