We say this with all humility: it took us time to ensure we were satisfied with it before present...We say this with all humility: it took us time to ensure we were satisfied with it before present...
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We say this with all humility: it took us time to ensure we were satisfied with it before presenting it to you. Because your trust is precious, and we can only earn it by offering the very best.
A few years ago I had the chance to take a course where one of the modules was taught by a designer I really admire, Joseph Berry.
The goal was to create a website for a product, in this case, a speaker. We went through the entire process, from receiving the brief to the very last detail, even modeling the product ourselves in 3D using Spline.
I learned so much, and also got to meet great designers. It’s amazing to see how each one has a different process, and having the chance to observe that and take a bit from each way of doing things to make it your own and develop a unique result really helps you grow a lot as a professional.
I’m sharing some frames from the project, hope you like them!
I send clients rough work on purpose now, and it's saved me more time than any plugin ever has.
I used to spend two weeks polishing every frame of a video and send it over feeling proud. Then I'd get back something like "can we try a different direction?" Two weeks gone, and I was almost starting from zero.
Now the client sees the full storyboard before I animate anything. Then they get a few seconds of rough movement so they can feel the pacing. Changes at that stage take an hour. The same changes after the final animation take days.
Clients who see the messy middle understand where the video is going, and their feedback is much clearer. Clients who only see the finished thing usually say "I love it but something feels off," and they can't tell you what it is.
Show it early. A sketch is a lot cheaper to fix than a render.
The messy middle being where feedback actually gets clear is so true, Issam. An hour of fixes on rough movement versus days on a finished render is the math every motion freelancer should internalize. Show it early is advice that saves careers.