Maximize E-commerce LTV with Advanced Automation StrategiesMaximize E-commerce LTV with Advanced Automation Strategies
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Eniola's avatar
Eniola Adegbesan
pro
• Apr 1
This project serves as a comprehensive strategic blueprint for an e-commerce brand looking to maximize customer lifetime value (LTV) and stabilize recurring revenue. By moving beyond "batch and blast" newsletters, I designed a multi-stage automation system focused on behavior-based triggers and advanced audience segmentation.
The Strategy
The goal of this architecture is to automate the customer journey from the first touchpoint to the third purchase, reducing churn and increasing the Repeat Purchase Rate (RPR).
Core Deliverables & Implementations
The "Golden State" Automation Suite
Welcome Series (3-Part): A brand-immersion flow designed to convert new subscribers within 48 hours using social proof and tiered incentives.
Advanced Abandoned Checkout: A logic-based flow using "Product Blocks" and dynamic coupons to recover high-value carts.
Post-Purchase Upsell: A "Thank You" flow that segments customers by "Product Category" to recommend the most logical next purchase.
Win-Back Logic: A 90-day re-engagement flow triggered by a lapse in purchase frequency. There are other more things to share as regards this project
Completed work
Email MarketingEmail Marketing DesignKlaviyoEmail AutomationFigmaShopify
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