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Swirle Ice Cream — Brand & Packaging Design
Sharing a closer look at my creative work for Swirle Ice Cream through this reel.
As a designer, I focused on how the brand identity translates into a complete visual experience, particularly across its ice cream packaging, typography, color direction, graphic elements, and overall visual consistency. The objective was to bring these elements together in a way that feels cohesive, distinctive, and commercially relevant while maintaining the personality of the brand.
In creating this reel, I wanted to present the project beyond individual design pieces and show how the different applications work together as one visual system. For me, strong packaging design is about more than aesthetics—it should communicate the brand clearly, create recognition, and make the product visually compelling.
I’d love to hear your perspective on this work. What do you think of the visual direction and packaging approach? I’d genuinely appreciate your feedback.
Thank you! That’s exactly the direction I had in mind. I’d love to explore how the visual system could evolve across different flavors while keeping the core identity consistent and recognizable.
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Finally, had time to share some of our latest work and it was very exciting!
Built through an intense, highly collaborative process with the client, we created a bold, playful identity with a distinctive mascot, expressive visual language, and a flexible brand system. The collaboration continues as we bring the identity into the product experience itself.🥳
Most digital design is built on rigid boundaries, predefined templates, and strict goals. For the launch of LUCERRÁ, we wanted to do something completely different.
Over the last few months, I have been obsessed with an abstract question: What happens when you build a digital experience without a roadmap, letting internal philosophy and raw intuition dictate the final product?
Today, we are officially launching lucerra.co alongside an intimate behind-the-scenes that pulls back the curtain on how we translated a void, a monolith of light, and a 3D ink brush into reality.
This wouldn't have been possible without the incredible team that carried this vision across the finish line.
A heartfelt thanks to the whole LUCERRÁ team for the commitment in this crazy abstract journey and a special thanks to Mooders for an amazing partnership on the beautiful Music Production.
BTS Documentary is now live on official Lucerrá Vimeo & Ytube channels :
https://vimeo.com/1218951518?fl=pl&fe=sh
https://www.youtube.com/watch?v=8Ao6j953gSM
Nice work🔥👏👏
Designed coolest SaaS design ever for client 🔥
really cool fr
