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Luxury AI Beauty Campaign for Cosmetic Brand
My role. AI Creative Director & Commercial Content Creator
Project description.
Created a complete AI-powered beauty advertising campaign for a luxury cosmetics collection, including product photography, commercial videos, lifestyle beauty imagery, and marketing creatives.
The goal was to develop a cohesive premium brand identity and produce high-end visual assets suitable for social media, e-commerce, advertising, and product launches.
The project included consistent product design, photorealistic beauty visuals, cinematic product videos, and brand-focused creative direction across multiple cosmetic products while maintaining a unified luxury aesthetic.
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Connect with clients, get discovered, and run your business 100% commission-free
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
For this challenge, I wanted to create more than just a logo or a promotional asset. I wanted to build the foundation of a brand.
Runner Community is a concept for a global community where runners can discover races, connect with local running communities, and find inspiration through events, training, and shared experiences.
To bring the idea to life, I used Envato Elements as my primary creative toolkit, including:
AI Image Generator
AI Video Generator
AI Mockups
Website Templates
Video Templates
Music
Sound Effects
These resources helped me rapidly explore ideas and create professional visual assets.
I refined the prompts, selected different visual styles, adjusted the color palette, rejected multiple AI-generated concepts, and curated only the assets that aligned with the brand I envisioned. I also chose the pacing, music, mockups, and final promotional sequence to create an energetic yet approachable identity.
Breakdown provided in the comments.
This is my submission, EditorialGen. I created
a fictive Envato AI tool that focuses on the concept of Human by Design to turn
your plain photos into editorial-worth artwork. EditorialGen was born through the
fusion of ImageGen and VideoGen, two tools that I use daily on all sorts of
projects, both for the projects of my clients and my own. This tool allows you
to implement your human judgment at each step of the process in order to
achieve art that is truly HUMAN and shares your identity and talent. Made with
the assistance of the most specific features for your editorial photography.
Please watch till the end. And also watch the video of my creative process. You
will LAUGH and maybe learn something.
Don’t forget to hit that upgoat button! 🐐
I want to thank Contra and Envato, and everybody who participates in this
challenge. And I am grateful for extending the duration of the challenge. I
needed all the extra time, as you can tell by my late submission.
Enjoy and good luck to all participants!
Best,
Dan
Ngl the staging and editing on this is genuinely so well done, you can tell every shot was actually thought through and not just thrown together. The performance and characterization are on point too — exaggerated in all the right places but still feels grounded in what you're...
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