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CLAVA Health is a longevity and integrative medicine practice with two locations, founded by an ER physician who spent 25 years treating emergencies before deciding he wanted to help people prevent them instead.
When we started working together, the practice had zero online presence. Not quiet, just not there. Patients were searching for CLAVA and finding nothing. The website hadn't been touched in years and with two locations, people genuinely couldn't tell which one was open.
We started from scratch. Built out the social presence with a full content calendar planned months ahead, refreshed the website around what the clinic actually offers like Exomind, diagnostics, and regenerative therapies, and made sure both locations were finally easy to find.
A practice doing genuinely good work just needed a presence that matched it.
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Seniors navigating Medicare shouldn't have to feel overwhelmed just to find the right plan.
That was the core problem Andre Brown at Albemarle Health Solutions brought to me. He runs a licensed Medicare insurance agency dedicated to helping seniors find coverage that actually fits their health needs and financial situation. The guidance he offers is genuinely valuable. But his website wasn't making it easy for the people who needed him most to find, understand, or trust it.
We built something that changed that.
A clean, user-friendly Webflow site designed around one goal: making Medicare feel less complicated. Clear navigation so seniors could find what they needed without confusion. Educational resources that explained options in plain language. Personalized guidance sections that walked visitors through the process step by step. And a simple, frictionless way to book a consultation directly.
The result was more consultation bookings, less user confusion, and a website that finally matched the quality of care Andre was already providing.
That last part is the one I come back to every time. So many independent professionals and agency owners are delivering genuinely excellent work. But their website makes people feel uncertain before they even pick up the phone.
Your website should be doing the opposite. It should make the right person feel confident before they ever reach out.
That's what I build.
See the full project at https://www.berniceebenezer.com/projects/albemarle-health-solutions
Designing for seniors navigating something as confusing as Medicare is its own challenge, clarity matters way more than style. What was the biggest assumption you had to unlearn about how this audience actually reads and decides online?
What makes people fall in love with a new product? Simplicity and care🫸🏻🫷🏻
Our team has recently finished the design for a new AI wellness app. When it comes to health, people are naturally cautious. So our main goal was to make the whole experience feel safe and approachable.
We put the full design story into our new case study. Unpack it!🍿
And hey, if you're building something in health, wellness or AI, we're all ears. Send us a message and let's make it worth every dollar you invest.
Orange and green are such a premium, distinctive combination , You have used them perfectly.💖🔥
The Head of Marketing at Clerkenwell Health told me their Squarespace site looked like a small clinic. They were doing clinical trials for 50,000+ participants, licensed by the Home Office, but their web presence was costing them credibility before the first call.
Pharma sponsors and CROs Google them before every partnership conversation. The site was creating a bad first impression, making conversations harder than they needed to be.
What they said they needed was a 'website refresh'. What they actually needed was to stop actively losing trust the moment a prospect hit their homepage.
We moved them to Framer, preserved 60 blog articles with full SEO, and built n8n automation for inquiry routing. Zero downtime on launch.
It's not just about a site update. It's about what happens when your external image no longer matches your internal scale. What are the silent costs when that gap gets too wide?
That’s a wise approach. I’m currently exploring the combination of n8n and Framer as well, especially around AI-powered workflows and web design. It’s interesting to see how these tools are coming together.
