Project Goal Improve customer retention, increase repeat purchases, and streamline communication through an automated CRM setup.

Challenges The brand lacked organized customer data, had inconsistent segmentation, weak follow-ups, and no automation driving engagement or sales.

Solution Set up a full CRM system with clean segmentation, automated email/SMS flows, optimized touchpoints, and performance tracking to nurture customers efficiently.

Outcome & Learnings Retention improved, engagement increased, and repeat orders grew. The project proved how targeted automation and clean data management strengthen customer relationships and long-term revenue.