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:Last night’s work, still in progress. Was inspired by an ad for Samsung I saw a while back🙂↔️🔥
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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If you're still figuring out what to build for the challenge, look at this one 💜
One line of copy does all the work. Retype the emergency, drop a new product behind the glass and it's a whole new ad. That's a template people will actually use.
Love it!
BREAK GLASS — an "In case of ___" ad template. Every product is somebody's emergency.
Retype the emergency (IN CASE OF MONDAY, HEARTBREAK, DEADLINE), drop a product PNG and a logo behind the glass, pick three colours and ship an 8-second 4:5 loop. Best for problem-to-solution...
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“That could be cool” turned out to be a pretty good career plan. This video is where it took me after 9 years.
I’d just started in motion design and wanted to play with interfaces. UI animation wasn’t much of a trend yet. I was curious what I could do with it.
One project led to another, and eventually I was making videos for SaaS and enterprise teams. The further I went, the more interesting it got. I started understanding the products behind those screens, finding the stories, knowing which details deserved attention.
All of that comes together in this video. It’s pretty cool to look at it and remember how casually the whole thing started.
Give your “that could be cool” idea a real shot. Mine had a lot more in it than I could see at the beginning.
