Staying on someone’s radar can land you a $2.5K+ video project. So, it all started with cold email outreach. Then a LinkedIn connection. And finally, a call. That became a three-video project for Alterna Sleep. 1. 𝐒𝐩𝐨𝐭 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝. I saw their funding and identified where visuals could help explain their therapy. That gave me a specific reason to reach out. 2. 𝐒𝐡𝐨𝐰 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐚𝐝𝐝 𝐯𝐚𝐥𝐮𝐞. A patient can hold the appliance and still struggle to picture what it changes inside their airway. Our work connected those two things. Where the device sits, how it holds the jaw, and what changes behind the tongue. That gives the offer something useful. A clear explanation the patient can follow. 3. 𝐏𝐥𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐩𝐞𝐫𝐬𝐨𝐧 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠. We made 3D work too. For this piece, clean 2D suited the explanation, especially for older viewers. Jaw, tongue and airway in one view. Moving airflow. Both conditions side by side. Watch behind the tongue. You can follow what changes and see why that space matters.