Next in the Oneapp series: the mobile app. While the web platform set the foundation, we knew mos...Next in the Oneapp series: the mobile app. While the web platform set the foundation, we knew mos...
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Next in the Oneapp series: the mobile app. While the web platform set the foundation, we knew most users would live in the mobile experience. People want real estate investment to feel as simple as checking their phone.
We focused on three things: convenience, simplicity, and delight. The result? An app that makes property ownership accessible and straightforward. Users are now actively investing through the platform. Real estate investment is literally at your fingertips.
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
Lumen — UX/UI Design for a Premium Architecture Studio
Sometimes, the smallest details are what give a design its personality.
For Lumen, I found myself exploring how typography, architectural photography, colour, and layout could work together to tell a story before someone even starts reading.
I played with oversized text, warm brown tones, editorial layouts, and a mobile experience that carries the same visual character as the desktop design.
I especially enjoyed putting the mobile screens together. Seeing the different sections come to life on a smaller screen made the whole concept feel more complete.
It's always interesting to see how different creative decisions can change the way people experience a brand.
What's one design detail that can make you appreciate a website even before you've explored everything?