I’ve been exploring how prompt engineering and graphic design can work together to create polishe...I’ve been exploring how prompt engineering and graphic design can work together to create polishe...
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Ammarah Azyal
• 1d
I’ve been exploring how prompt engineering and graphic design can work together to create polished, campaign-ready visuals.
For this collection, I developed a series of AI-generated advertising concepts across different industries: from food & beverage and product advertising to editorial and menu design.
The goal wasn’t just to generate attractive images. I focused on:
→ Building detailed prompts and visual directions → Creating realistic product and food imagery → Controlling composition, lighting, styling, and mood → Developing strong advertising layouts → Combining AI-generated visuals with graphic design, typography, and messaging
These projects helped me explore how AI can become a creative tool for art direction and visual communication, rather than simply an image generator.
I’m excited to keep pushing this further, creating visuals that are not only eye-catching, but also communicate a clear brand story.
Visual DesignPrompt EngineeringGraphic Design
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Nugraha
• 1d
@Ammarah Azyal The focus on controlling lighting and composition, then pairing the generated imagery with typography and messaging, makes the art direction feel intentional. How did you keep brand consistency across industries?
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Ammarah Azyal
• 1d
That’s a really good question. I actually approached brand consistency a little differently across these projects.
In some of my earlier work, I was creating visuals for fictional brands, so I had more freedom to build the entire visual identity from scratch choosing the colors,...
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