Founded as a collective of artists in 1967, The Arts League now offers a range of adult and children’s programming. Twice Measured was tasked with developing a new brand to support the organization as it reverted back to its original name (The Arts League) from “University City Arts League”. The organization needed to be represented as the established pillar of West Philadelphia that it is, but it also needed to remain approachable and playful. We landed on a look rooted in the organization’s mid-century roots — warm colors and geometric forms that feel as if they’ve been there from the beginning.