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Role: Music Producer, Sound Designer & Voice Artist
For this animated commercial created for Dettol, I delivered end-to-end audio production, including original music composition, sound design, audio post-production, and voice-over performance. The project required creating a vibrant sonic environment that enhanced the animation, supported the narrative, and reinforced the campaign's key message while maintaining the brand's trusted identity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I am working on A Stop-Motion music video for a musician known as Witchz with my costume figures!
I have not included sound effects yet.
I would love feedback!!!
CASE STUDY: Creating a Cinematic Brand Ad with Limited AI Resources
Overview
This project started with a simple challenge to myself : create a visually compelling advertisement by combining existing footage, static posters, AI-generated visuals, and professional post-production techniques into a cohesive brand story.
While my initial vision was to create a fully AI-generated commercial, budget and credit limitations made that approach impossible. Instead of compromising on quality, I shifted the focus toward creative editing, storytelling, colour grading, and sound design to achieve the desired impact.
The result was a cinematic advertisement built from multiple visual sources, unified through careful research, creative direction, and post-production.
The Challenge
The primary challenge was creating a premium-looking advertisement without access to the amount of AI generation credits required for a complete video production.
The available assets included:
Two existing video clips
Two promotional posters
AI-generated panther footage
Additional visual references and research material
The objective was to transform these disconnected assets into a single narrative that felt intentional, immersive, and professionally produced.
Creative Direction
The concept centered around performance, adventure, and perspective.
One of the strongest visual ideas was introducing a panther as a symbolic character representing focus, agility, confidence, and instinct.
To make the sequence feel more believable and immersive, I developed the idea that the panther footage was being captured through Oakley Meta smart glasses worn by a cyclist.
This perspective-driven approach helped create a sense of realism while connecting the AI-generated visual with the rest of the footage.
Research & Storyboarding
Before opening the editing software, I spent time researching:
Brand advertising styles
Action sports cinematography
POV camera storytelling
Colour palettes used in premium lifestyle campaigns
Visual transitions that could connect unrelated footage
Based on this research, I created a storyboard outlining:
Introduction of the visual atmosphere
Establishment of movement and energy
Panther POV sequence
Product and brand integration
Final emotional payoff
This planning stage became crucial because the footage originated from different sources and required a strong narrative structure to feel connected.
Post-Production Process
Editing
The edit focused heavily on rhythm and pacing.
Since the footage was not originally created as part of a single production, every cut had to be carefully chosen to maintain continuity and emotional momentum.
Key editing goals included:
Maintaining viewer attention
Creating smooth transitions between assets
Building tension and release
Supporting the narrative through visual progression
Colour Grading
One of the most important aspects of the project was colour grading.
The source materials varied significantly in terms of:
Exposure
Contrast
Saturation
Overall visual tone
To solve this, I developed a unified cinematic look that helped all footage feel like it belonged in the same world.
The grading process focused on:
Matching shots from different sources
Enhancing mood and atmosphere
Increasing visual consistency
Supporting the premium feel of the advertisement
The final grade played a major role in making the project appear as a single production rather than a collection of separate assets.
AI Integration
AI was used strategically rather than excessively.
Instead of relying on AI to generate the entire commercial, I used AI-generated visuals where they could create the most impact.
The panther sequence became a narrative device that added personality, symbolism, and visual intrigue to the advertisement.
This approach demonstrated how AI can enhance storytelling when combined with strong creative direction and traditional editing skills.
Sound Design
To strengthen the emotional impact, I designed the audio experience around movement, energy, and immersion.
The sound design included:
Environmental layers
Motion-based effects
Transition accents
Atmospheric textures
Each sound element was selected to support the visuals and increase viewer engagement.
The goal was not simply to add audio, but to create a cinematic experience that elevated every cut and transition.
Constraints & Problem Solving
One of the most valuable aspects of this project was working within limitations.
Rather than seeing limited AI credits as a setback, I treated them as a creative constraint.
This led to a stronger emphasis on:
Storytelling
Visual consistency
Editing craftsmanship
Colour grading
Sound design
The final result proves that compelling advertisements are not created solely through expensive tools or unlimited AI generation. They are created through creative thinking, problem-solving, and strong execution.
Key Contributions
Creative Direction
Concept development
Visual storytelling
Storyboarding
Research
Advertising references
Visual style exploration
Narrative structure planning
Post-Production
Video editing
Colour grading
Asset integration
Visual consistency
AI Production
AI visual integration
Concept enhancement
Audio
Sound design
Atmosphere creation
Impact enhancement
Final Takeaway
This project became an exercise in creative adaptability.
What began as a vision for a fully AI-generated advertisement evolved into a hybrid production that relied on editing, colour grading, storytelling, sound design, and strategic AI integration.
The experience reinforced an important lesson:
Great advertising is not defined by the tools available—it is defined by how effectively those tools are used to tell a compelling story.
A cinematic music landing page UI/UX design concept crafted for modern artists, record labels, and music streaming platforms.
This design explores a premium digital music experience where storytelling, emotion, and sound come together through a visually immersive interface.
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