A glimpse into my portfolio, focused on clarity, structure, and real user problems I’ve solved ☺️...A glimpse into my portfolio, focused on clarity, structure, and real user problems I’ve solved ☺️...
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Refreshing my portfolio and revisiting one of my favorite projects from 2025 🧡💙
Bilsoft has made accounting software for over 20 years, and 100,000+ businesses use it every day. When we started, the trust was there, but the brand had grown piece by piece until it looked like several different companies.
The tricky part was a tension most fintech brands face. The software has to feel precise and serious, but the people using it are small business owners who just want things to be simple. So I drew the wordmark on a strict grid and softened every corner. The name does the rest: “Bil” means knowing, “Soft” means steady. Then I built it into a system the team could use without a designer in the room.
While putting the case study together, I added something new: a motion piece where the logo builds itself letter by letter.
Curious how others here handle this: when a client’s product is serious but their users want simple, which way do you lean? 👇
It started in January. My partner and I were planning trips for March and May, and suddenly realised we’d forgotten a movie we wanted to watch and a new Korean place we wanted to try. Big plans: fine. Small ones: gone.
So I built us a shared space for all those “we should try this someday” ideas. You save them together, drag one onto a day, and it becomes an actual plan.
I made it on my own: product, design, the build with Lovable, the website and the blog - Framer. 60 builds, a few App Store rejections, and one timezone bug that sent us to squash at 2am instead of 2pm xD
And there are no photos inside, just Smooches characters. Because who calls their person by their actual name anyway? (or it's just me there, huh)
That furry hand holding the phone is a scroll-stopper. These characters would be so fun animated, even just a little wiggle when a wish turns into a plan. Huge congrats on the launch.