Built a pipeline to process millions of Kafka events using AWS Lambda and stream onlyBuilt a pipeline to process millions of Kafka events using AWS Lambda and stream only
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Built a pipeline to process millions of Kafka events using AWS Lambda and stream only relevant data into BigQuery.
Instead of moving entire datasets, we filtered events at ingestion:
Lambda triggered by Kafka (event-driven, no polling)
Applied business filters in-flight
Forwarded only required events to BigQuery
Result: Significant reduction in data volume, lower costs, and faster analytics.
Key lesson: Don’t move all data—move the right data.
If you're dealing with high-volume streams, filtering early can change everything.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started