The hardest part of a dealer site isn't the hero. It's making hundreds of machines easy to find.
The Ag-Pro homepage, replayed in seconds from the live site: wireframe, layout, content, live.
Ag-Pro is one of the largest John Deere dealer groups in the US, "strong on service". I built their Webflow website to handle a very large catalogue cleanly.
What's on the site:
• New inventory across application, harvest, hay and forage, planting, tillage, tractors and mowers
• Pre-owned inventory browsing
• Low-rate financing promotions and used equipment offers
• Portal, account and careers paths, on CMS the team updates itself
Stack: Webflow, Webflow CMS
Live: agprocompanies.com
Mega menu or search first: how would you organise a catalogue this big?
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More builds: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
Thanks, Vineet. That replay is my favourite part too: once the wireframe gets the order of the sections right, the content and styling mostly just fill in a structure that already works.
A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
Separate entry points per campaign under one visual system is exactly the right instinct. The warm editorial character comes through even in the clip. I tend to start with the individual ad journeys, then build the system around what they have in common. Did the WhatsApp CTA drive noticeably more bookings than a standard form?