Title: Elsie's — Heritage Brand Identity & PackagingThe Problem: Modern dairy aisles are dominated by sterile, mass-produced branding that loses the authentic, farm-to-table connection consumers crave. The Solution: I designed a visual identity for Elsie's that pairs organic grass-fed milk with old-world storytelling. By utilizing an earthy color palette, honest serif typography, and nostalgic farm illustrations, the brand system connects modern homes with the simplicity of heritage farming.

Deliverables: 1.) Brand Identity & Logo System 2.) Custom Typography & Color Formulation 3.) Retail Packaging Design (Milk Bottles, Cartons, Yogurt Jars) (Brand Identity & Packaging Concept) Available for new brand identity and packaging projects — view fixed-scope packages directly on my profile.