Moné Blue is a luxury skincare mock brand project focused on elevated visual storytelling, brand identity, and social media strategy. For this project, I developed: • Brand identity design • Logo system & typography selection • Luxury colour palette • Social media feed direction • Content strategy • Audience positioning • Growth & conversion strategy The goal was to create a skincare brand that feels sophisticated, minimal, and emotionally connected to modern beauty and wellness audiences. This project reflects my approach to combining strategic branding with clean, high-end visual aesthetics to create cohesive, intentional, and conversion-focused digital experiences for beauty and wellness brands that feel both memorable and elevated.