Most enquiries arrive after 7 pm, when parents finally have time to think about birthday parties after their children are in bed.
Saturday is her biggest earning day, but it’s also the hardest day to organise.
She’s constantly holding dates for people who disappear, replying to Instagram DMs at 11:14 pm, chasing balances, checking who is available, and trying to remember which equipment is where.
And a “free” time in her calendar doesn’t necessarily mean she can take the booking.
Every party depends on the package, equipment, team availability, van capacity, travel time, setup, collection, turnaround, and what else is already happening that day.
One bad decision can make two perfectly good bookings physically impossible to deliver.
That was the problem I wanted to solve.
I didn’t want to build Mia another booking website. I wanted to build a system that could think through the predictable parts of running Little Wild before they became Mia’s problem.
So Little Wild checks whether a party can genuinely happen before offering the slot. If the requested time won’t work, it finds alternatives that will.
Facebook and Instagram enquiries are integrated with her website and automated so booking inquiries can flow into the same system.
Customers can book, pay, receive confirmations, manage small changes themselves and join the waitlist when their preferred time isn’t available.
Behind the scenes, Little Wild keeps track of the people, vehicle, equipment, payments, reminders, and logistics needed to make each party happen.
Mia doesn’t need another dashboard telling her everything that happened.
She needs to be interrupted only when something actually needs her.
That became the principle behind the whole build:
Automate the predictable, surface the exceptional, and give Mia her time back.
Less admin. More magic.
I rebuilt Little Wild’s booking journey so Mia can turn enquiries into confirmed, operationally feasible parties without spending her evenings checking DMs, calendars, equipment, staff, travel, and chasing payments.
Designed a hero section for NorthLine, an AI revenue intelligence platform 🚀
The challenge: make a complex, data-heavy product understandable in seconds.
What I did:
• One clear promise in the headline: “Stop guessing your revenue. Start seeing it.”
• Put the real dashboard front and center, so visitors see the product, not just read about it
• Dark UI with a vibrant green accent to signal trust and precision
• One focused CTA to drive demo requests
#WebDesign #SaaSDesign #LandingPageDesign #UIUX #Figma #WebDesigner #Contra
Been working on a new web app for a client that will replace the software they currently use to manage their daycare.
The coolest part? They’re letting me turn it into a product I can offer to other daycares, too.
So naturally, I had to give it a name and build a brand around it.
Meet Circletime!