Most enquiries arrive after 7 pm, when parents finally have time to think about birthday parties after their children are in bed.
Saturday is her biggest earning day, but it’s also the hardest day to organise.
She’s constantly holding dates for people who disappear, replying to Instagram DMs at 11:14 pm, chasing balances, checking who is available, and trying to remember which equipment is where.
And a “free” time in her calendar doesn’t necessarily mean she can take the booking.
Every party depends on the package, equipment, team availability, van capacity, travel time, setup, collection, turnaround, and what else is already happening that day.
One bad decision can make two perfectly good bookings physically impossible to deliver.
That was the problem I wanted to solve.
I didn’t want to build Mia another booking website. I wanted to build a system that could think through the predictable parts of running Little Wild before they became Mia’s problem.
So Little Wild checks whether a party can genuinely happen before offering the slot. If the requested time won’t work, it finds alternatives that will.
Facebook and Instagram enquiries are integrated with her website and automated so booking inquiries can flow into the same system.
Customers can book, pay, receive confirmations, manage small changes themselves and join the waitlist when their preferred time isn’t available.
Behind the scenes, Little Wild keeps track of the people, vehicle, equipment, payments, reminders, and logistics needed to make each party happen.
Mia doesn’t need another dashboard telling her everything that happened.
She needs to be interrupted only when something actually needs her.
That became the principle behind the whole build:
Automate the predictable, surface the exceptional, and give Mia her time back.
Less admin. More magic.
I rebuilt Little Wild’s booking journey so Mia can turn enquiries into confirmed, operationally feasible parties without spending her evenings checking DMs, calendars, equipment, staff, travel, and chasing payments.
Built + launched in 4 days. 140+ customer bookings since handover.
Before: A barber in Chiang Mai. His Instagram bio asked people to make a reservation, but there was no link. Every booking happened by hand in DMs.
What I built: A Thai and English booking site, linked from his Instagram bio. Customers pick a service and a time in a few taps. He gets an alert on his phone and runs everything from a phone dashboard: today's bookings, prices, opening hours. There's no payment step and no paid messaging service, so there's nothing for him to renew.
Result: The first real customer booking came in on handover day. 140+ customer bookings since handover, and it runs without me.
Still taking bookings through DMs? Message me.
Screenshots shown with demo data.
Built a voice-first tour booking site for abandoned places in Bulgaria. You talk to it, it plans and books your route. Made with Lovable for the challenge.
Next up: an AI that recognizes bears (and soon other wildlife) from trail cams, plus a WebXR museum of Bulgarian traditions.
This is so cool Ilian! Voice-first booking for abandoned places in Bulgaria - such a unique niche! You talk, it plans and books - love how frictionless that is. For next, I'd vote for the bear recognition AI from trail cams - that's super unique and has real conservation value!...