This is a personal project that I worked on. It's for a business named Regal Threads, a men's corporate wears brand. The main aim of the website was to convert site visitors into paying clients purchasing a product. With the target audience being businessmen with a taste for distinctive, corporate wears, I conducted competitor & UI research into other related brands to identify: - industry terms (what's consistent) - their positioning - their layouts - what could make us unique What was found to be consistent, from competitor research, was how the positioning of most brands were about their product details rather than what their buyers could benefit from them; so that became an advantage I added to the site: adding the quality of the customer and the product, being positioned in the hero section to be the first thing users see and connect with, "Built to Lead, Designed to Last." From UI research, I noticed that the homepage content of brands was mostly minimal and concise--less words, more product photos--so I went along with it. I layered each section up in a way to flow well with the user by having a creative, eye-catching header with a compelling title, followed by categories of suits (since it is the brand's main selling point), a curated list of recommended types of suits, a display of the watches category, and then of their best seller suit. An advantage I took a hold of was the website's responsiveness. Other brands had an entirely, displaced responsiveness on the mobile screen (where most users would find them), so I took advantage of it by making sure all designs were responsive across all screens, giving users the same quality experience regardless of the screen size.