Has anyone else been feeling the sudden drop in client in-flow/requests in last few months? I've never faced something like this in my practice of more than half a decade. Feels like all the founders and business are onto designing and developing everything by themselves. Or at least are happy with the AI output/slop. Maybe because they want to ship things faster? I don't know how sustainable this is in long term. If this is an isolated experience, I'd love to learn what you're doing that's making a difference for you! But if you relate, I think it's time we address the elephant in the room! 🤔

Behind the scenes of shipping a client web app: the launch-day cut list is where the real product gets decided. This week we shipped with three features deliberately left out, not because they were hard, but because nobody on the client's team could explain who would use them or when. Every feature you ship is a promise to maintain it, support it and explain it to the next new hire. The apps clients keep paying for are not the ones with the longest feature list, they are the ones where every single thing on screen earns its place. Ship less, on purpose, then add only what real users ask for twice.

Ship less on purpose, love that. Half the features I've built got clicked once, by me, while testing 😅