Purr & Pour Café 🐈☕
Purr & Pour is a playful branding concept for a cat-themed café, created around the idea of bringing together two things that make people ridiculously happy — coffee and cats.
For Purr & Pour, I developed a warm and playful visual language designed to feel welcoming, quirky, and a little bit whimsical.
The project explored how illustration can extend beyond a single artwork and become a complete brand experience — from the visual identity and illustrated elements to packaging, menus, social media creatives, and other customer touchpoints.
I wanted the brand to feel like a place where you could grab a coffee, hang out with cats, and forget about everything else for a little while. 🐾
Terracotta is the element I'd stress-test on the delivery apps specifically — that grid is already wall-to-wall warm orange and red from everyone else's food photography, so a colour that feels distinctive on a takeaway bag can vanish in a list. The character is what ends up...