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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI Spec Ad
This spot was created entirely using AI tools, from start to finish — no cameras, no actors, no shoot.
It began with a base image generated in ComfyUI, building out the visual concept of "Sleep Analysis" — a human face transformed into a data dashboard, with sleep metrics, heart rate, and apnea alerts layered directly onto the skin, as if technology could read the body in real time.
From that image, the motion and narrative were built in Seedance, animating each interaction: the tap on "Sleep Score" that triggers a purple-and-orange gradient of light, and the cut to "Sleep Apnea," where everything goes dark and a scanning light sweeps across the face as she sleeps.
The result is an exercise in AI-driven creative direction — showing how a product campaign, in this case built around the concept of wearable-free sleep tracking, can be fully constructed using generative models, from the first frame to the final animated piece, while maintaining visual consistency, cinematic lighting, and a clear narrative in just 15 seconds.
No humans were filmed. No locations were rented. 100% AI, from image to video.
This looks fantastic
My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
MINITEL DU SUD — La légende se reconnecte 🖥️📞
The idea: what if France's heritage sportswear house revived the Minitel — the terminal that connected millions of French homes from 1982 to 2012 — the way a maison reissues an archive icon?
Making it real: a numbered edition of 50, hand-restored in Marseille, with a full campaign world, a working storefront, and a soundtrack — built end-to-end on Squarespace 7.1 / Fluid Engine.
How Finish Layer made it real:
Font Uploads — a custom pixel typeface as the "machine voice": title, ticker, teletext annotations. No code injection.
Block layering — the serif headline interrupted by the machine; the campaign broadcasting inside the terminal's screen, video layered under the frame.
Pinned hero text — the composition holds through the scroll.
Block Animations — hover reveals hide edition serials behind the campaign cards (N° 07/50 — RÉSERVÉ).
Block Hiding (Mobile) — desktop gets the theater; mobile gets a streamlined vertical flow.
Beyond the layout: a fully functional storefront built with real commerce settings — 50 units in inventory, limit 1 per order, so the scarcity story is enforced by the system, not just the copy. (Concept project: nothing ships, no payments are processed — the store demonstrates the commerce build.) Plus an original French-electronic track — the hold music of 1990, composed for the terminals — closing with a scroll-scaled banner: « MONTE LE SON. »
Toolkit: Midjourney (campaign imagery, locked style refs) · Departure Mono by Helena Zhang (SIL OFL) · Suno (soundtrack) · SquareKicker (window reveal, horizontal scroll, scroll-scale banner)
🔗 minitel-contra.squarespace.com — password: 3615 (the dial code, of course)
Projet conceptuel — not affiliated with Orange S.A. Minitel is a trademark of its respective owner.
#squarespacechallenge
This deserves more than just liking, this deserves to be featured! 🏆 Mixing heritage with modern asset storytelling is a killer concept for a custom web presence.
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