Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

AI can generate a dashboard. But can it give a product its own identity?

The first design was created by my client using AI a familiar dashboard style you've probably seen across countless AI-generated products.

I redesigned it to feel less generic and more intentional, with a distinctive visual identity, clearer hierarchy, and an experience built around meaningful celebrations.

The goal wasn't just to make it look better. It was to make it feel like its own product. What do you think is missing from most AI-generated interfaces?

#ProductDesign #UIDesign #AI

I think personality is what makes a product stand out. A clean design is good, but it should also feel unique and memorable. 👏