A fresh Shopify experience built for Lula Oil 🥑

Creating a clean, modern e-commerce experience that puts the product and brand story at the center.

From the visual direction and product presentation to the responsive Shopify experience, every detail was designed to make the brand feel premium, natural, and easy to explore.

✨ Clean & modern UI 🥑 Product-focused experience 🛍️ Shopify e-commerce development 📱 Responsive across devices 🌿 Natural, premium brand aesthetic

Here’s a look at some of the visuals and videos from the project.

Built with Shopify.

Nice translation of the avocado-oil branding into the PDP. Since this is a consumable people reorder on a cycle, is there a subscribe-and-save or reorder-reminder flow built in, or is the launch scope first-purchase-only for now? That's usually where the real revenue sits on a...

Vitamin C Radiance — Skincare Campaign

A self-initiated luxury skincare campaign created around the concept of Vitamin C, radiance, hydration, and daily skincare rituals.

The project explores how a single skincare product can be developed into a cohesive visual campaign through different photographic compositions, editorial typography, lighting, materials, and storytelling.

Rather than repeating one product-shot formula, I developed nine individual campaign visuals, each representing a different part of the product story — from the hero product and serum texture to hydration, application, botanical inspiration, skin radiance, and the final campaign statement.

The visual direction combines warm citrus tones, translucent glass, natural light, liquid textures, editorial typography, and premium beauty photography to create a contemporary luxury skincare aesthetic.

#ArtDirection #BrandDesign #SkincareBranding #BeautyBranding #CampaignDesign #AdvertisingDesign #ProductDesign #VisualIdentity #CreativeDirection #AIArtDirection #EditorialDesign #GraphicDesign