Ironclad is build for construction and contracting businesses — the kind that need visitors to tr...Ironclad is build for construction and contracting businesses — the kind that need visitors to tr...
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Ironclad is build for construction and contracting businesses — the kind that need visitors to trust them fast and request a quote, not browse a catalog. CMS-driven project gallery, a full animation system and a client trust section that links out to real case studies.
Linking the trust section to real case studies is a useful detail for a contractor site. It gives visitors evidence to explore before they request a quote.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.