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Before I look at colors, typography, animations, or whether the hero needs a redesign, I’d check three things first.
Can I understand what the product does?
Not after reading five sections. Within the first few moments.
Can I understand why it matters?
Features explain what a product has. Value explains why someone should care.
And finally:
Why should I believe you?
That might come from real product visuals, results, customers, expertise, data, or simply a much clearer explanation of how the product works.
If those three things aren’t working, polishing the interface won’t solve the core problem.
Visual design matters a lot.
But it works best when there is already something clear and convincing underneath it.
Before asking how the homepage should look, I’d first ask what it needs to make people understand, believe, and do.
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B. Contemporary feels cleaner, more restrained, and modern.
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Absolutely! Typography changes everything. For Élanor, I love the contemporary direction - it feels elegant, clean and very premium for a skincare brand like this. The É icon on top is a beautiful touch! Script has personality but contemporary feels more timeless for skincare. Great exploration!
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