Here’s a story from one of my clients who had a checkout problem. People were adding items to the...

Here’s a story from one of my clients who had a checkout problem. People were adding items to the...Here’s a story from one of my clients who had a checkout problem. People were adding items to the...

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kachi Luiz

• Oct 10

Here’s a story from one of my clients who had a checkout problem. People were adding items to their cart but disappearing when it came time to pay.

My fix? I added Google Pay and Apple Pay. Nothing fancy, just two simple buttons.

The results over 60 days were impressive: — Checkout completion jumped by 18% — Mobile sales nearly doubled — Repeat customers started buying faster

The key lesson? People don’t hate your products; they hate friction. And they really hate it.

When you let them pay with a tap, three things happen: — They buy before changing their mind — They feel safer because they already trust Google and Apple — They come back because it’s easy