Here’s a story from one of my clients who had a checkout problem. People were adding items to the...Here’s a story from one of my clients who had a checkout problem. People were adding items to the...
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Here’s a story from one of my clients who had a checkout problem.
People were adding items to their cart but disappearing when it came time to pay.
My fix? I added Google Pay and Apple Pay. Nothing fancy, just two simple buttons.
The results over 60 days were impressive:
— Checkout completion jumped by 18%
— Mobile sales nearly doubled
— Repeat customers started buying faster
The key lesson? People don’t hate your products; they hate friction. And they really hate it.
When you let them pay with a tap, three things happen:
— They buy before changing their mind
— They feel safer because they already trust Google and Apple
— They come back because it’s easy