Thank you so much for your feedback — I’m honestly so happy that you liked it!!:))
The idea came to me very quickly, and I immediately felt the urge to bring it to life. The process started in Midjourney, where I used a custom profile and moodboards to create different girls...
Thank you so much for sharing this with me, and your creativity did shine through this project. Super blessed to have seen it in my lifetime, I genuinely really love it.
Chlorophyll: an 18-frame color story that moves from pastel to full saturation. Many models, many designers, held together by a single palette, built to read like an editorial where the images carry the story. Original artwork and visual storytelling by Kelsey Laurel Creative Studio.
Traditionally, a fashion film like this might involve a studio booking, lighting, styling, repeated takes and hours in the edit. Today, AI gives smaller brands another way to explore that visual world.
What I find most interesting is the space this opens for creative decisions.
What should the product make someone feel? Which detail deserves a close-up? When should the image breathe, and when should it move?
For this fashion advertising concept, I built the story around one burgundy bag: a hand reaching for it, light across the hardware, a walk, then a quiet final frame. The typography and calls to action follow that rhythm.
Good product advertising gives an object a place in someone’s imagination. You can begin to picture carrying it, wearing it, making it part of your day.
Faster production gives us more opportunities to find that feeling. Choosing it carefully is still the work.
THE EDIT — an AI-assisted fashion advertising concept. Creative direction, video editing, motion typography and sound finishing.
I’m open to collaborations with brands looking for thoughtful product films and campaign content.