The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Instagram Story Ad Creative
Designed a set of Instagram Story ads for a music promotion service's Black Friday bundle campaign (Spotify, TikTok, YouTube, SoundCloud distribution).
Used surreal, editorial-style portraits — a floral-headed figure and a cybernetic/AR-style character — to create a distinctive, premium feel that stands apart from typical "explainer" music-promo ads. Each story used consistent story-format UI (profile handle, logo, swipe-up CTA space) with trust signals (4.8/5 Trustpilot rating, artist count, before/after pricing) layered in to build credibility fast within a few seconds of view time.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
recent static ad work for an AI-native B2B marketing automation platform
Nice work as usual! The layout balance here is exactly what makes high-converting landing page hero sections work.
For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Great work
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?